5 Things Brands Should Know About Facebook Timeline Brand Pages
Last Wednesday, Facebook dropped a bomb on brands and marketers that we all knew was eventually coming our way. As early as March 30, fan pages will automatically switch over to the new Timeline format. Until then, brands can preview the new look and prepare a social media content strategy that best fits this layout.
The new features greatly impact the way brands engage with fans and change branding options. Prior planning will prevent poor performance, so take the time to do your research and be ready for March 30. Here is how.
New Look Makes Posts, Images & Videos Pop
Similar to the Timeline for personal profiles, the Brand Timeline features a huge cover photo at the top of the Page, which is complimented by a smaller profile picture that would be perfect for your logo. This bold imagery immediately demands the attention of Fans. On top of that, images and videos appear much larger than they do on the current Page.
Pin Tool Highlights Featured Content
Keeping the post you want at the top of your Page is easier now that Facebook introduced the Pin tool. It allows content to be pinned to the top of the Timeline and the story becomes bigger. Of course, you can only Pin one story at a time. If after 7 days you have not pinned a new post, Facebook automatically removes the pin for you.
Goodbye Default Landing Page
Unfortunately, that tricked out landing page you spent so much time, effort, and money on will soon be no more. Facebook savvy brands quickly jumped on the opportunity to have a branded landing page, but this won’t be included in the Timeline update. As an alternative, we recommend utilizing the abovementioned pin tool to control what content stays at the top of your Timelines. Also, start using Facebook ads to funnel fans to certain stories where you have accounted a new promotion or milestone.
Receive Messages From Users
Users can now send messages directly to you. This is great for forming deeper engagement instances, managing damage control, and filtering unwanted content from your Timelines.
Concealed Tabs and Apps
The new layout completely removes the left menu tabs and cuts back on the number of tabs and applications visible under the cover image. Don’t freak out. From what we have learned, applications are not going away. Facebook has changed the way you get to them. You can now switch up which tabs are visible directly under the cover image. Now only three tab panels are viewable. To see the others, you can expand the tab panel by clicking the drop-down box.
It is clear that there are pros and cons of the new Timeline, but at least brands have a month to figure things out. If you need help figuring out how to clean up your Timeline, let us know and we’ll come to the rescue.