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2 New LinkedIn Today Features You Should Keep An Eye On

  
  
  

linkedin today features resized 600On July 13th LinkedIn rolled out two new features business folks might want to keep an eye on in the upcoming months.  In an effort to bring more value to it’s members, LinkedIn launched the ability to leave “likes” and comments on articles they find valuable on LinkedIn Today.  This will help members who pay attention to LinkedIn Today the ability to wade through and find the articles others found most interesting in their industry.

The second LinkedIn feature is a new tab in the LinkedIn Today dashboard called “Trending in Your Network.”   According to the LinkedIn blog, “By simply clicking on this tab, members will have yet another filter to sort through all of the professional news articles and industry updates, based on those articles that are currently the most popular among members of their professional networks, regardless of their industry.”

It looks like LinkedIn is putting a lot of effort to promote LinkedIn Today, and I believe this could be a great way to generate buzz around your business and establish your company as the go to resource in your industry.  The question is how does one get featured on Linked in Today. 

According to Linkedin they look at these three factors.

  1. The links that members share, like, and comment on the most
  2. Based on the industry assigned to profiles
  3. A higher preference is assigned to recent articles if they’re being shared quickly by a broad base of members

Here are some suggestions to help your articles get picked up in LinkedIn Today.

  1. Include a LinkedIn share button on your site
  2. Contact the LinkedIn business development team at publisher@linkedin.com
  3. Share your articles with your connections

Looking for some more information about LinkedIn Today?  Here’s a great guide by Search Engine Land.

How are you using LinkedIn Today?  Let us know in the comments section below.

Related Posts:

How to use LinkedIn Groups to Fill Your Sales Funnel

How to Be Social on LinkedIn for B2B Marketing

LinkedIn Announces Targeted Follower Tools for Marketers

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