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SEO Rewind Friday – Top SEO Stories for July 23 – 27, 2012


SEO Top StoriesIt’s Friday again folks, and that means it’s time for our weekly SEO rewind where we take a look back at some of the SEO stories and news that caught our eye this week.  As always we welcome any comments or additions you might have to this list, so be sure to leave us a comment below.  Now let’s get to it.

Get all the Presentations From MozCon 2012

This is pure gold.  Right now you can download all the presentations from MozCon 2012, one of the biggest search conferences in the world.  I’ve downloaded a few of them and these are cutting edge techniques and strategies from some of the best SEO minds in the business.  I’m not sure how long these will be available so you should go download the ones you like right now!

Smarter Internal Linking – Whiteboard Friday

Since the launch of Penguin, Google’s algorithm has targeted sites that overuse exact keyword anchor text for both external links and internal links.  In this video John Doherty from Distilled New York explains what types of internal links may be hurting your sites, and how to do your internal linking in a way that Google likes.

Annie Cushing's Massive SEO Tools Spreadsheet from SearchEX

Simply put this is probably the most thorough curated list of SEO tools, their pricing, and what tasks they perform, that anyone has ever put together.  Each set of tools is separated into tabs at the bottom of the spreadsheet based on what step of the SEO process they apply to.  Do yourself a favor and go download this thing NOW before it disappears.

The 6 Month Link Building Plan for an Established Website

We absolutely love this article.  In one of the best beginner link building posts I have read, James Agate breaks down the link building process in an easy to follow 6 month plan.  He does a great job of detailing exactly what tasks should be done each month, how to do each task, and what tools are needed to get them done.  If you’re just starting out in link building, this is a great place to start. 

Get Optimized – 8 SEO Experts from the Philippines Answer 8 of the Hottest Industry Questions Today

Want to gain some insight from SEO’s on the other side of the world?  Then check out this interview where some of the biggest SEO experts in the Philippines tackle the most important questions about Penguin, Panda, link building, content marketing, and where it’s all headed.  Great read.

Use Open Graph To Get Video Thumbnails Into Your Search Results

Do you create a lot of video for your business?  Wouldn’t it be awesome if you could get more of your videos to show up in the search results?  This article gives some great tips on exactly how to get your video thumbnails to rank.

Behold Google Index Secrets, Revealed!

This week Google announced a brand new Google Webmasters Tool Feature that will be extremely useful for SEO’s.  They’re calling this new feature Index Status, which shows you how many pages on your website are included in Google’s index.  Check out this article on the Google Webmaster Central to learn more about this new feature and tips on how you can utilize it.

Google Panda Alert:  Data Refresh Starts Tonight

On July 24th Google tweeted “New data refresh of Panda starts rolling out tonight.”  This only affected less that 1% of search results, but if you begin to notice a drop in traffic, this might be the culprit.  This post alerted us of the announcement and also links out to some great resources on how to analyze your content to see if it passes the Panda sniff test.

Google Updates Link Warnings To (Sort Of) Clarify They Can Be Ignored (Maybe)

Last week Google sent out a new round of link warnings to webmasters via Google Webmaster tools.  These looked exactly the same as previous link warnings, but Google says they’re different.   Before you panic, read this which analyzes different messages and explains the difference between an advisory (the new message) and a warning (the prior message).

Did we leave anything out?  Got an SEO blog we should be following? Please let us know in the comment section below.

Related Posts:

SEO Rewind Friday – Top SEO Stories for July 16 – 20, 2012

SEO For Business Part 1: Understanding How Search Engines Work




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