SEO Rewind Friday – Top SEO Stories for July 30 - August 3, 2012
This week started out pretty quiet in the SEO community we follow. My theory is that this is partly due to an industry hangover from MozCon 2012, which from the sounds of it was an amazing conference. Even though the week started out slow, the stars aligned and what we found ended up being an excellent guide to launching any SEO campaign, so without further ado…
How To Conduct an On-Page Site Audit
There are three steps that should be taken when starting any SEO campaign are:
- On-page SEO audit
- Technical Site audit
- Link audit
This article focuses on the first step in launching an SEO campaign, the on-page site audit. The writer teaches you how to do a quick top level on-page audit from meta tags, to duplicate title tags, to keyword mapping and cannibalization. Next week the second part of this series focusing on the technical site audit comes out, so we’ll be sure to include it in our next issue. But lucky you, we’ve got some excellent articles in this issue that cover the link audit, so keep readingJ
15 Tips to Speed Up Your Website
As we all know, site speed is a one of the many factors that search engines look at when determining where to rank sites. A fast site improves the overall site quality and improves user experience. Here are 15 tips and tricks that can help you decrease the load time on your websites.
Understanding Your Link Profile – Part One
We cheated a little bit on this one. This article was actually from last month, but the article below popped onto our radar and they’re such awesome posts we had to share.
Before starting any link building project you really need to understand your websites link profile and what’s going on behind the scenes so that you can make informed decisions based on real information instead of just throwing something against the wall to see if it sticks. This article shows you how to gather your link data and using excel, analyze that data to understand the overall strength of your link profile, determine whether your links are live or dead, and make informed decisions on which if any links should be removed. This is a must read for anyone starting a link building campaign.
Understanding Your Link Profile – Part Two
Part 2 of the “Understanding Your Link Profile” series takes a little deeper into our link profile analysis. In this post Jon Quinton shows us how to use excel and our link data to find site-wide links, categorize our anchor text to spot “Over Cooked” exact match anchor text, and help us uncover links from blog networks. All of which seem to be big issues with the Penguin Update, so this is great information for sites that might have been hit.
What Everyone Needs To Know About Good, Bad, and Bland Links
This post breaks down todays popular linkbuilding methods. Tom Schmitz explains what each of these link building techniques are, how the search engines perceive them, and whether or not you should include them in your SEO strategy. Great read for anyone starting out in SEO and linkbuilding and trying to understand what works and what doesn’t.
Use SEOmoz Toolbar & Google Analytics for 301 Redirect Opportunities
The guys over at Ties.com wrote a great post that is very easy to implement even for novices. It shows you step by step how to identify pages that target the same keywords that might be cannibalizing traffic and rankings from each other, how to identify which one you should pass all the page authority to, and then how to 301 redirect in order to generate even more traffic for the chosen page. They even show proof of traffic and ranking increase. Use this method if you have a large ecommerce site like Ties.com.
MozCon 2012 Wrapup
What better way to get over a SEO hangover than a little hair of the dog that bit you. This is a great post giving you a glimpse inside one of the best SEO conferences in the world. It actually makes me very jealous to read this post but there’s some great photos to browse through, a link to download all the presentations (tons of valuable content here), links to liveblogs from the events with some very interesting posts, and a collection of all the tweets compiled from the weekend. This is an excellent MozCon and SEO resource, almost as good as being there.