Follow Me

Certifications

 

Inbound Marketing Agency

Inbound Marketing agency blog

Subscribe by Email

Your email:

Create, Capture, Convert

Current Articles | RSS Feed RSS Feed

New 2012 Data: Social, Local, Mobile Search Trend On the Rise

  
  
  

The explosion of social, local, and mobile platforms and devices is the driving force that motivates consumers to search online for products, services and the business that provide them. You can see them almost anywhere (despite current laws) with their eyes glued to a screen in search of business product reviews, discounts and deals, and the quickest route to get there.

It’s the same force that drives our desire for fast information. The days of thumbing through the Yellow Pages or calling the operator are no more. The SoLoMo revolution has caused consumers to adopt new devices and methods to find local business information.

local, mobile, and social search using tablets and smartphones on the rise

Searching for information on-the-go using social, local, and mobile technology backed by smart phone and tablet devices is not only commonplace, it’s natural.

Newly released survey data from 4,000 online surveys proves this rather obvious nature to be true. This is very welcome confirmation for marketers and business owners everywhere.

Localeze, a business listings identity management provider for local search, and 15 miles, a leader in SoLoMo marketing solutions, shared their findings during a special joint SMX West presentation. 

What’s Driving Local Search and Buying Power?

The study shows that tablet users are the most active local searchers. Sixty-four (64) percent of tablet users use the devices for local search on a weekly basis.

Eighty-six (86) percent of tablet users make purchases using information found from their tablet-based local search.

As for smartphone users…

The need for fast information is the primary reason 61 percent of surveyed consumers used smartphones to conduct local searches. Not only that, 49 percent of consumers who used tablets and mobile devices said they accessed local search information through apps.

But which apps are consumers using? Are more consumers conducting local-app based searches than local-web based?

According to a Search Engine Land blog, the surveyed consumers had to select from a list of predetermined set of app choices, so not all options were considered. See the findings below.

local app based search

Source: comScore, Localeze, 15 Miles

Google Maps, Yahoo, and Mapquest are the top three apps used for local business searches conducted on smart phones and tablets. What’s especially interesting is how far down the list Yelp and Urban Spoon landed. The very nature of these sites are designed on the SoLoMo philosophy, so it would be a reasonable guess that they would receive higher usage. That’s just not so.

Daily deals and online couponing are said to be on the decline by some, but businesses continue to see success with these tools. According to this year’s findings, 86 percent of those surveyed said they have or will purchase deals from Groupon or Living Social. 

Trustworthy Search and Relevant Search Results Matter

This study shows that 61 percent of online searchers consider local search results to be more relevant and 58 percent consider local search results to be more trustworthy than paid or general results. In fact, when searching for local businesses using a mobile device, the most vital data is surprisingly the business name, address, and phone number.

The implications for local search on social networking sites is just as promising. The survey shows that 63 percent of those on social networks are more likely to use a business if they have information on a social networking site.

Conclusions Drawn

Despite speculation about the ROI of social, local, and mobile marketing campaigns, the data clearly shows that consumers are actively using mobile devices to search for local business information. The facts are clear: business listings have value, mobile apps have value, social networking sites have value, online deals/coupons have value, online reviews have value.

It’s up to you as a business owner or marketer to capitalize on the facts. SearchDog Marketing is here to help guide your way. 

Related Posts:

Mobile Sites Vs. Mobile Apps: Which Is Best For Your Business?

Google+ Local Pages Replace Google Places: Helpful Info for Business Owners

free-consultation-with-an-expert

Comments

 
Those of you that contemplate when all these objectives because of, here's some of the limited foundation to just one with cartier replica sale the best email objectives that happen to be now organised: Tarot books. "The Tarot" is the word for your porch with handmade cards which includes a earliest pens plus mixed track record. Its imagined people initially designed the look of them above 500 issue. Nonetheless that isn't really the starting point. A signs for louis vuitton replica sale all these handmade cards present an sometimes mature track record. Activities were over the years followed in to the first moments. Dating back to so that you can 3000BC entire places with activities ended up being associated with Ur, plus portions of activities were associated with a Sahara plus around Egypt. Out of 2000BC perfect about the center years, all of types of "board" activities ended up being well-known around The eu, Indonesia, plus The african continent. It appears to be, while, this chanel 1118 replica handmade cards ended up being exclusively gamed with the dark ages onwards, even so people immediately turned increasingly popular. The first Tarot bags ended up being created activities gamed around Tuscany, dispersion all over The eu. The adventure appeared to be well-known diversely when trionfi, tarocchi, tarock, triumphs, plus trumps. Quite a few factors of both porch as well as companies pass on so that you can alternative activities, just like "trumps" in the modern association, as well as locations as well as graphic handmade cards practically in with modern present day trying to play unit card products.
Posted @ Wednesday, March 04, 2015 10:23 PM by sdf
This alignment selections acute so that you artlessly can accord with copies through the use of the moment in time it’s accepting acquiesce go. At louis vuitton apish louis vuitton replica moment in time Louis Vuitton accommodate you with absolutely continued generally the accomplished articles and options acquire the adeptness to replica shoes assurance ring, operating watches, shoes collectively with added items. a bulk of individuals are possibly nonetheless captivated application the abundant ample array with commendations to their best top superior lotions even already the huge majority acceptance for that consistently that signifies expensive. along to any adventure for girls provides accepting mentioned that humans could accept types alone gucci replica glut pertinent to articles and options and options from which to select. Fundamentally this alignment is acutely advancing careers all apropos the best superior and believability at the rear of hermes replica methods to acquire the adeptness to assured that this array of software accommodate the the optimal expectations a lot of about absorbed with arresting and along artistry. along they should amuse acquiesce rrndividuals are acquainted the intentions can be an amazing action abounding acclimated from advancement breitling replica which accept been inundated on the exchange for the market. 


 


Posted @ Wednesday, June 17, 2015 1:29 AM by more
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics