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How to Simplify Your Social Media Tasks Using IFTTT


Wouldn't it be great if every time someone tweeted you, it was automatically archived in Evernote? 

ifttt logo

Seems a bit far fetched, right? Wrong. This and much more is possible with a new web service called IFTTT. Pronounced, “lift” without the l, IFTTT literally stands for "If That Then Then This."

This service does far more than any social media tool we have encountered thus far. It's designed to "put the internet to work for you" by creating simple tasks with the Web services you already use based on the "if that then this" premise.  In this blog, we will clearly explain what ifttt is, which Web services it works with, and ways it can simplify your social media marketing duties. 

What is IFTTT?

It's a service that allows users to connect with their social media accounts to create automatic responses based on the guise of ‘if that happens, then do this.’ Essentially, everyone who uses ifttt becomes an amateur programmer, due to the 'if that then this' conditional formula used to automate social media tasks. For example," IF someone tweets #searchdogmarketing, save it in my Evernote." That's a very simple example, but there are endless possibilities as to what tasks one can create. 

So, let's break down the 'if that then this formula' to get a concrete understanding of what it means and can do.

ifttt formula

A Task is the basic formula that ifttt operates on - "if that then this." 

Channel represents the Web services that work with ifttt to complete a task. Currently, ifttt works with a total of 52 sites. That's more than enough to go around. Here's the full channel menu, so you can see what services are connected. If you don't see what you need, contact ( the folks at ifttt and let them know. 

Trigger is the 'this' part of the task, which has a long list of channels to choose from.

An Action is the 'that' part of the tasks, which also works with the 52 channels. 

A Recipe saves tasks that can be shared with others using ifttt. This is especially cool, because ifttt users do not have to reinvent the wheel when creating commonly used recipes. Chances are that someone already created the task you want, so check the recipes listed below before jumping head first into this thing. 

How often do tasks check for new data? Every 15 minutes like clockwork. However, you have the option to refresh manually.

Now that you understand the logic behind the ifttt formula, let's go into more detail about how this service simplifies your social media marketing duties.

As was stated earlier in this blog, you can save yourself some time and frustration by browsing the list of recipes already created by other ifttt users.  There's no need to reinvent the wheel.

Below is a list of popular recipes for common tasks.

Facebook Recipes: 

Share your favoriate YouTube video on Facebook -

When Facebook profile picture changes, update Twitter profile -

Instagram -> Facebook album "Instagram" -

Twitter Recipes:

Back up your tweets on evernote -

Archiving all my tweets in a text file -

Repost #twitter #tweets as #linkedin updates -

If you already know you have a more complex task that is unique to your needs, then get ready to recreate it from scratch. If by chance you cook up something spectacular, share your recipe with us in the comment box below!

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How to Plan Your Week on Social Media

How to Boost Your Social, Local, Mobile Marketing Presence TODAY

How Auto-Publishing Blogs Increases Lead Generation

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