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SEO Rewind Friday – Top SEO Stories Sept. 24 – 28, 2012

  
  
  

Top SEO Storis Sept. 24th resized 600We’ve got some really nice great posts this week.  Luckily many of the articles in this edition tie in really nicely with eachother.  This week you’ll learn link building from one of SEO’s biggest celebrities, visually learn how to perform keyword research, find out how to create killer infographics on a budget, learn everything you need to know about authorship and why it’s so important, finally understand what semantic search his and how you can take advantage of this evolution now, and even more.

Introducing the Point Blank SEO Link Building Course

This is not necessarily an educational blog post, but I had to include it nevertheless.  You may or may not have heard of a guy named Jon Cooper.  Jon is an SEO phenom who was just a teenager when he burst onto the SEO scene and made a name for himself as a very talented SEO/link builder.  He just released a new Link Building Course and if you want to improve your link building skills, run don’t walk to get this course.  FYI I have no affiliation with Jon Cooper whatsoever, just a fan.

Infographic:  How To Do Keyword Research For SEO

Keyword research is generally the initial task when beginning any SEO project.  If you don’t have a process in place it can be extremely overwhelming.  You could end up opening pandora’s box, and spending hours and hours using different tools and wading through search volume, giving yourself a migraine headache in the process.  This infographic does an excellent job explaining a very simplistic process for doing SEO keyword research, so you can save time and energy for the rest of your SEO project.

How To Create An Infographic For Less Than $500

You’ve probably noticed infographics are pretty hot right now.  Although Matt Cutts hinted that the infographic links could possibly be devalued in the future, you might as well ride the wave while you can.  This post will show you how to create a great infographic that will generate tons of links on the cheap.  The author explains how to research, design, and promote an infographic for less than $500, which is one hell of a deal.

Authorship:  What and How and Why is it so Important to Google?

We are seeing some major developments by Google which indicate a growing importance of Google’s authorship markup.  At this point you might be wondering what the heck is authorship, or how can I implement Google’s authorship markup on my site.  Don’t worry this blog covers all of your questions and even gives you a few strategies to give your authorship more authority.

Google Confirms Hidden Benefit Of Authorship:  Bonus Links After A Back-Button Click

Remember how in the snippet above we said how Google is doing some things that point to the growing importance of Authorship markup?  Well this is a prime example, Google has confirmed that if a user returns to the search results after reading an author-tagged article for a certain period of time, Google will add three additional links to similar articles from the same author, click on the article to see how it looks and learn more about this update. 

It seems to me that Google is shouting to the heavens that this whole authorship thing is important, so we better start paying attention and laying out strategies on how to best use it.

How Search & Social Engines Are Using Semantic Search

This is a very interesting article discussing how Google, Bing, and other search engines are evolving from simple search engines to “answer engines” by using semantic search technology.   Search engines are using the data they have compiled over the years along with new technologies to become smarter and better at generating more relevant results for search queries.  They are also supplying webmasters with tools to assist them in identifying key bits of information to accomplish this goal.  This article talks about the history of semantic search and gives some examples of how the search engines are using it.

Getting The Most Out of Schema.org Microformats

This post is an awesome follow up to the Semantic Search article above.  Schema.org markup is one of the tools for webmasters I discussed above.  Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo! to "create and support a common set of schemas for structured data markup on web pages."  This markup can be recognized by search engine spiders to help them understand the meaning of sites and producerich snippets of information in search results.  These rich snippets have been proven to increase CTR and there are SEO murmurs that sites without microformats will soon be left in the dust in the SERP display, so study up on this stuff now.  This article is a great place to start.

Understanding SEO Friendly URL Syntax Practices

Poor URL structure can impair rankings, keep pages out of search engine indexes, and can drain authority from your entire site.  This post shows you how to audit your URL’s, what to look for, and how to fix URL issues to provide better SEO and usability.

What did we miss?  Let us know if you find any amazing SEO stories out there you’d like to share with our readers.

Related Posts:

SEO Rewind Friday – Top SEO Stories Sept. 17 – 21, 2012

SEO Rewind Friday – Top SEO Stories Sept. 10 – 14, 2012

SEO Rewind Friday – Top SEO Stories August 27 – 31, 2012


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