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Here's a Cool Tool For Performing Competitive Website Analysis

  
  
  

Have you ever wondered about your competitor’s traffic data? Where it's coming from, and who they are?  I bet you have! On the off chance that this thought ever crossed your mind, we want to share a web tool that gives you a good indication of how your competition is doing.

Compete is a web tool that helps you “become a better online marketer” by giving you the ability to research competitor web traffic, identify keywords, discover the source of competitor referral traffic, and more.

Compete Competitive Analysis

Sadly, this is not a free service. Pricing and plan information is available online, but for now, let’s talk more about how you can use the features for your own good. If you are knee deep in a struggle for competitive keywords, it would be nice to rely on something other than Google, Yahoo, and Bing for data.

Competitor Web Demographics

You don’t need a magic ball to find out the age, income, and gender of your competitors web visitors. Compete will gladly provide you with up to two years of your competitors demographic data. What can you do with this information? Use it to recalibrate your online marketing strategy to gain an advantage over your online competitors.

Incoming Traffic and Engagement Analytics

site referral tool

It’s not enough just to know who is visiting your competitors website, you need to know why they are visiting and more importantly, what your competition is doing to attract them in the first place. Compete claims to offer the ability to “reverse engineer” traffic building strategies from any website. You can even discover referral sites that your competitors use to funnel traffic to their own website. The takeaway for you is clear – update your online marketing strategy to target these sites and leverage strategies that actually work.

Benchmarking & Ranking Ability

Knowing where you stand as it pertains to online marketing metrics is critical to measuring your success, or failure, in reaching any new goals. Simply put, you have to know where you are before you can get where you want to go. You have to know where to focus your efforts and where not to waste time. Compete will tell you what your online market share is in your specific industry. You can even create lists of the top websites ranked by specific metrics within Compete.

If you are exploring options to tilt the odds in your favor, do some more research on Compete. Here’s a review from another online marketer. If you decide to take the plunge and try it out, tell us what you think in the comments below. If you have tried Compete in the past or are currently using it, tell us what you think!

 

Comments

Am curious as to how you would compare SEOmoz and Compete SEO Tools. Do you have experience with these and if yes, which one is the best for the price?
Posted @ Wednesday, February 27, 2013 8:24 AM by Ty Whalin
Ty, good question. The answer is they are two totally different tools. I would say for SEO, SEOmoz is a far superior choice. They have a whole suite of tools that apply to search engine optimization tasks from a link analysis tool, site analysis tool, to now followerwonk for prospecting and outreach. I would say compete is more a tool to help you analyze competitors traffic and marketing strategies. They do totally different things, so it depends on your goals as to which you should choose.
Posted @ Wednesday, February 27, 2013 8:39 AM by Ron Medlin
That's pretty interesting. For my company, the biggest problem with Adwords I've had was getting a good ROI on advertising. We've spent a little over $5000 but we weren't getting any leads of people interested in buying our US-made Adirondack chairs. We started consulting with a company who basically told us though that our targeting was too broad and the way to go is lots of exact match keywords, consolidated ad groups (all our groups are less than 20 keywords now), and including lots of long-tail keywords. if you want I'd recommend emailing him or whatnot if at least for the free PPC account audit, it helped us out increase our sales a bit after the economy downturned here. His email is simon.b@resultsdriven.org. Hope that helps!
Posted @ Wednesday, March 26, 2014 10:48 AM by Ron Martin
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