Here's a Cool Tool For Performing Competitive Website Analysis
Have you ever wondered about your competitor’s traffic data? Where it's coming from, and who they are? I bet you have! On the off chance that this thought ever crossed your mind, we want to share a web tool that gives you a good indication of how your competition is doing.
Compete is a web tool that helps you “become a better online marketer” by giving you the ability to research competitor web traffic, identify keywords, discover the source of competitor referral traffic, and more.
Sadly, this is not a free service. Pricing and plan information is available online, but for now, let’s talk more about how you can use the features for your own good. If you are knee deep in a struggle for competitive keywords, it would be nice to rely on something other than Google, Yahoo, and Bing for data.
Competitor Web Demographics
You don’t need a magic ball to find out the age, income, and gender of your competitors web visitors. Compete will gladly provide you with up to two years of your competitors demographic data. What can you do with this information? Use it to recalibrate your online marketing strategy to gain an advantage over your online competitors.
Incoming Traffic and Engagement Analytics
It’s not enough just to know who is visiting your competitors website, you need to know why they are visiting and more importantly, what your competition is doing to attract them in the first place. Compete claims to offer the ability to “reverse engineer” traffic building strategies from any website. You can even discover referral sites that your competitors use to funnel traffic to their own website. The takeaway for you is clear – update your online marketing strategy to target these sites and leverage strategies that actually work.
Benchmarking & Ranking Ability
Knowing where you stand as it pertains to online marketing metrics is critical to measuring your success, or failure, in reaching any new goals. Simply put, you have to know where you are before you can get where you want to go. You have to know where to focus your efforts and where not to waste time. Compete will tell you what your online market share is in your specific industry. You can even create lists of the top websites ranked by specific metrics within Compete.
If you are exploring options to tilt the odds in your favor, do some more research on Compete. Here’s a review from another online marketer. If you decide to take the plunge and try it out, tell us what you think in the comments below. If you have tried Compete in the past or are currently using it, tell us what you think!