Create, Capture, Convert

Guide For Improving Google Ranking – Longtail Keyword Strategy

Every good strategy for improving Google ranking should incorporate the use of a variety of keyword phrases.  Some keywords should be utilized for the sheer fact that they can bring massive amounts of traffic to your website.  Others should be involved because they bring traffic that converts.

Some of the best keywords are what we call “long-tail keywords.” Long tail keywords are those three and four word phrases which are very, very specific to whatever product or service you are selling.

Searchers using these types of keywords are ready to buy, for this reason, these types of phrases are sometimes known as “buying keywords.”  So while these terms aren’t searched as often as the broader terms, they often convert at a much higher rate, making them in some cases even more valuable.  And if you rank high on Google for enough of these high converting keywords, the traffic starts to add up.  So not only are you getting decent traffic from them, but it’s traffic that will turn into revenue.

The  lesson here is that your keyword research strategy should involve a mixture of broad high traffic keywords and long-tail buying keywords.  Follow this recipe and you will win and win big.