Create, Capture, Convert

7 Benefits of Small Business Email Marketing

By integrating small business email marketing with other online marketing channels, small business owners are able to fully capitalize on one of the most popular and effective promotional tactics in the history of marketing.   Email marketing for small business is the internet generation’s version of sending out direct mail advertisements to potential customers only faster, measurable, and far more cost effective.

A recent stat from the Direct Marketing Association says that the ROI for email marketing in 2009 was $43.62 for every $1 spent.  As you can see that email marketing is a godsend for the budget-conscious small business owner, because it allows them to convert new customers and generate revenue with little investment.  If these stats aren’t enough to peak your interest in small business email marketing, then check out these advantages of this online promotion strategy.

1.  Global reach:
No matter who your market is or where they live, small business email marketing has the ability to reach every corner of the globe.  If there’s an internet connection and they get email, you can market to them.

2.  Lower cost: Costs accrued through the creation, sending, testing/measuring, and receiving of an email is a little over 70% lower than a direct mail campaign of 5000 marketing pieces. By adding e-mail to your marketing efforts, you spend less time, money and resources than with traditional marketing channels like direct mail or print advertising.

3.  24 hr marketing With an email the audience can understand your offering even when you are out of office.

4.  It’s instant
Unlike snail mail, email can be sent, received, and opened within a matter of minutes.  No more waiting days or weeks even for your potential customers to receive your promotions, one click and in seconds your offer is there waiting in their inbox to be opened..

5.  Targeted audience When you build your own email list through highly targeted landing pages, you are able to target any demographic you want whether it be based on geography, age, income, spends, and many other parameters.  Then you can promote offers which are appropriate to that demographic making your marketing efforts very targeted resulting in higher conversion rates and better ROI.

6.  Personalization
Small business email marketing allows you to personalize each and every one of the messages you send to potential customers creating a special bond between you and the prospect.  People buy from people not from companies.  It’s all about building trust.

7.  Measurable results
One of the biggest benefits of small business email marketing is that results can be accurately tested and measured.   Measuring opens, click-through rates, conversion rates, and more, enables businesses to assess the success of different email campaigns, so that they can be tweaked and improved to yield better results.

When used in conjunction of other online marketing strategies, particularly traffic generation tactics like SEO, PPC, social media marketing, video marketing, etc., small business email marketing has the power to bring huge benefits to your business. Get started right now and create targeted e-marketing campaigns and watch your profits grow. Many of your competitors are doing it already!

Want To Learn More About Building a Successful Email Marketing Campaign?  Click Here NOW!